The advent of the internet, and the number of devices and platforms that people use to connect and share content, has given rise to the digital marketing era. Simply put, this online space is where you will find your consumers and grow your business.
Digital marketing is the use of new media or digital technology to achieve marketing and business goals.
If we wish to be more specific, digital marketing can be defined within the parameters of technologies using digital formats and the internet. This ranges from computers to mobile technology, and even things like digital billboards. Moreover, digital marketing encompasses online shared experiences such as social media or digital marketing software. These, in turn, help marketers create, distribute, and track their campaign on digital platforms to drive success.
Philippe Polman – DMI
