Two vital paid channels of advertising that engage customers at varying stages of the sales cycle:
- PPC or Pay-per-click advertising: This advertising method works by bringing in new customers that the organic results of a search engine may not have targeted.
- Behavioral Retargeting: Is a form of marketing that decides what online advertisements to present to a consumer based on their past interactions. Once a consumer has arrived on your site (even if they don’t make a purchase) they are retargeted with ads to lure them into purchasing.
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