There are several reasons email marketing is a common tactic used by small to medium sized businesses. To start, it so extremely cost effective compared to other marketing strategies such as television ads, radio commercials, and print media. Additionally, your email list consists of people who have given you the okay to market to them; this makes for higher conversion rates. Permission in marketing is a powerful tool.
With our browser-based email marketing system, your small business will be able to easily and effectively manage an email list, personalized newsletters, and measure results. If you are uncertain of what your email subscribers want to hear, we can help. We will discuss effective promotions, create editorial calendars, and assist with the design and written content for your newsletter.
OPMCG Subscriber Choice & Privacy
Email is a simple way to access customers, but if misused may present problems. It is crucial to take customer privacy seriously. You should only ever send emails to people who have permitted you. Appropriate marketing behavior consists of respecting the privacy of customers who chose to unsubscribe. Endlessly Sending emails to those who have unsubscribed, will lead to a ruined reputation, angry recipients, and the possibility of being blacklisted as spam. A far worse negative outcome is the possibility of legal action being taken against you, which could result in expensive fines.
OPMCG Email Marketing Samples
Successful email marketing campaigns drive potential customers to your site and help past customers become regular customers. Contact us, and we would be more than happy to share samples of the metrics behind our past email marketing campaigns. The information included in a sample is the number of opens, further actions are taken, i.e., links clicked, and email responses.
