For every $1 you spend on email marketing, you can expect an average return of $36.
306 billion emails go out each day and that number is expected to reach 361 billion by the end of 2024.
Email is used by over 4 billion people — that’s over half the world’s population!
According to 80% of professionals, email marketing drives customer acquisition and retention.
60% of consumers say they’ve made a purchase as a result of a marketing email they received.
21% of opened emails are opened within the very first hour of delivery — by the end of hour 3, it is up to 41%.
30% of professionals said the biggest benefit of marketing automation was the time it saved them.
61% of consumers enjoy receiving promotional emails weekly — 38% even want more emails.
Segmented emails make readers 50% more likely to click a link — leading to more sales.
Email open rates from mobile devices have grown by more than 100% since 2011.
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