What is digital marketing?
The advent of the internet, and the number of devices and platforms that people use to connect and share content, has given rise to the digital marketing era. Simply put, this online space is where you will find your consumers and grow your business. Digital marketing...
Instagram on How Its Algorithms Work
Instagram CEO Adam Mosseri published an article explaining how algorithms rank content shown in peoples’ feeds. A blog post written by Instagram CEO Adam Mosseri explains how content is ranked for users in different sections of the app. Mosseri goes over how content...
Low Hanging Fruit
If we tried to cram everything we know about SEO BLOGGING TIPS into one post, we would overwhelm OPMCG site visitors, fry their brains and we would also have a hard time getting decent placement in the index for a topic that broad. It's always better to break down...
COOKIES ARE CRUMBLING
Bye Bye, Third-Party Cookies We’re projected to say goodbye to third-party cookies by the end of 2022, and this already has marketers thinking about other ways to track advertising — and a few players developing other solutions. On the surface, it appears that the...
OPMCG – The Goldilocks of Agencies
We are the Goldilocks agency. No bears. A few blondes. Not too big. Not too small. Just perfect. There is a saying when it comes to work: fast, good, or cheap. Pick two. Remember, cheap is expensive. Our entire team is HIGHLY EXPERIENCED and HIGHLY SKILLED in...
Happy Decoration Day/Memorial Day – 3pm Moment of Remembrance
Happy Decoration Day/Memorial Day. OPMCG salutes all of those who have died in service to our country. We are the greatest country in the world, bar none (not even close), thanks, in large part, to those who made the greatest sacrifice. Set your alarm clocks for 3pm...
Branding Defined
Everyone has his or her own definition of branding. Branding is confusing and often misunderstood. Branding is the sum of all parts of your integrated marketing efforts – advertising, public relations, collateral, conferences, sales, customer service, et cetera, all...
We captured 2nd place in the International Newspaper Marketing Association competition for our microsite.
Suburban Newspapers of America is a broad network of daily and weekly suburban and community newspapers published by some of the leading...
Data Mining, Segmentation and Implementation
At OPMCG, we would like to thank our global partners for assisting us in our latest database project consisting of data mining, segmentation and implementation. For the past month we've been video conferencing with Berlin, Germany, Boston, Massachusetts, and Loveland,...
Avir Realty – Prominent Commercial Real Estate Firm – The Skyscraper Is The Limit
At On Point Marketing Communications Group, we are excited to announce our new partnership with AVIR Realty. Located in Ft. Washington, PA, Avir is a prominent commercial real estate firm specializing in obtaining and leasing commercial properties. We are excited to...