John Harris was Vice President, Director of Marketing for the Graham Harris Trading Company.
Harris states, “The company grew from a grand total of literally $50 to $5,000,000 in annual sales. Graham Harris grew from little more than a concept to being a competitor with the likes of J. Crew and J. Peterman.”
Multi-channel marketing at it’s best – print catalog and E-commerce website.
Branding – logo, tag and mission. Audience defined and targeted. Catalog production – copy, art, photography and print. List management and analysis.
E-commerce Website (4,000+ SKUs, accounting for 30% of gross sales).
Fulfillment.
A unique catalog concept. Distribute as opposed to manufacture. Sell the manufacturer as opposed to private labeling. Emphasize the manufacture’s history and quality with a secondary focus on product. Sell each manufacturer a page in the catalog plus inclusion on the website for pennies compared to other mediums. GHTC was a genius way for a small catalog company to defer production costs and a cost effective way for manufactures to market themselves. A win-win for all.
Swiss Army™ Victorinox®. Lacoste. Kahala. Le Cordon Bleu. Bills Khakis. 50
+ manufactures represented. Over 2,000,000 catalogs mailed per year.
Inbound Telemarketing. Picking-Packing. Fulfillment. Turnkey E-commerce.
The Real McCoy
Graham Harris Trading Company is a distributor of the finest casual wear,
dress wear and accessories from around the world. Nothing borrowed. Nothing copied. Nothing private labeled. Be it an Australian riding coat, a Norwegian ski sweater, or lifeguard trunks from Oceanside, California, each piece of merchandise distributed by Graham Harris Trading Company is an original product direct from the manufacture. Why? Because no matter how you cut it, a reproduction can never be as good as the original. Our mission is to discover only the best and bring it directly to you. We encourage you to peruse our pages and learn all about the manufacture’s and their products.
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