We created the campaign: LIKE WEARING NOTHING AT ALL.
We also created the tag: The Next Generation In Braces. Removable. Comfortable. Invisible.
The campaign we comped and presented consisted of a series of three ads. While well received, the comps ended up on the editing room floor. The winning add, a little less risqué and a lot less humorous, still accomplished the objective – it most certainly did stand out from the cluttered pages of print advertising.
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