If you’ve got thinning hair, balding or bald… you know Dr. Pistone. John Harris, President of OPMCG, executing a balanced inbound and outbound, multi-channel marketing campaign, has made Dr. Pistone a household name. When you think hair restoration, you think Dr. Pistone.
What a run. Each year we’ve increased leads. And, more importantly, each year we’ve increased consultations, which means not only are we generating lots of leads; we are generating quality leads. Summer, generally a slow period, we set a record for most surgeries in a summer. We had a stretch when demand for Dr. Pistone’s services were so great, Dr. Pistone had to relinquish his one-day-a-week non-surgery day to satisfy demand.
Dr. Pistone’s business, like any business, needed to focus on every aspect of the marketing process. On Point Marketing Communications Group President John Harris states, “It is so much more than just running radio. While it is about making the phone ring, it’s about how the phone is answered, the follow-up process and the close.”
Harris’ first order of business was to build a new website – a Search Engine Optimized website. The results speak for themselves: Monthly Unique Visitors grew from 2,079 to 17,384, a 541.71% increase; Total Rankings Found went from 5 to 605, a 12,000.00% increase. Astonishing numbers. Today’s Search Engine Optimized website exceeds 300 pages.
Total Rankings Found: 5 – 605
Number of top 10 rankings: 0 – 352
Number of top 20 rankings: 0 – 455
Number of Number 1 rankings: 0 – 109
Monthly Unique Visitors: 2,079 – 17,384
Monthly Page Views: 8,467 – 28,132
“Talented and very hardworking ¬– results driven, but most importantly, honest, loyal, and dependable. I’ve been in practice for over twenty-five years and have worked with a number of marketing firms, none compare to On Point Marketing Communications Group. John has taken my practice to a whole new level.”
Gregory A. Pistone, M.D.
Pistone Hair Restoration
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