Before Comcast. Before Verizon. Residential Communications Network introduced the concept of bundled services: Phone, Cable and Internet and John Harris was there. John served as Director of Marketing for the launch of RCN. A brilliant business plan – market bundled services to multi-dwelling units in NY and Boston where the infrastructure (fiber optic loops) already existed. A business plan conceived by, the transformational force in the telecommunications business, David C. McCourt – light years ahead of the competition.
“I have had the good fortune to work closely with John Harris. John was our Corporate Marketing Director. As Marketing Director of this new enterprise, John played the pivotal role of converting our business plan into a sound approach for customer outreach. Through the first phase of customer acquisition, we surpassed all of our sales projections. Such success is in no small way due to John Harris’ efforts.
RCN’s business is quite complicated. We supply competitive local and long distance telephone, cable television, and internet access to residential and business customers. Each one of these businesses is fairly complex.
Taken together it provides a great challenge for managers running each aspect of the enterprise. The marketing challenges proved to be among the most vexing. We had the unusual characteristics of being both a competitive organization while also being highly regulated at the municipal, state, and federal levels.
Meeting all of the marketing demands of such a complex regulated and competitive start-up enterprise, I’m sure you will agree, is a formidable task.
Yet John handled these issues with relative ease and earned a reputation in the company for delivering quality products on time and within budget
Additionally, he has mastered the industry lexicon and understands the financial and operational nuances that are requisite for success in this business.”
Allan K. Stern
Residential Communications Network
New England Regional General Manager
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