OPMCG Taking an Active Role in Your Success
Here at OPMCG we don’t just throw you out of the nest and hope you fly. We believe that the key to success is offering monthly support, and providing you with detailed reports of the following key metrics:
- Total number of visitors to your site from organic searches
- How many web leads you have garnished?
- Top-rated keywords that are related to your products, services, and brand
- What pages on your site were the most visited?
- Remarketing/PPC statistics, if this applies to you
We also keep track of your competitors and complete audits to make sure your search engine key metrics are competitive. Upon discovery new parameters that can be analyzed, or if your competitor has upped their game, we step into your corner and raise the stakes immediately.
OPMCG Lead Tracking & Auditing
At OPMCG, we work tirelessly to make sure every investment you make online is tracked carefully. To do this, we record who visits your website and how many leads are generated from your website visitors. All of these measures combined format a vision of your marketing success. We use a HIPPA-compliant system that illustrates where every lead comes from and what sales or success they bring. Our system allows you and your staff to take a record of what leads led to new clients, if a lead’s call gets returned, and if a lead led to the purchase of a service or product. All of this allows you to quickly determine what kind of return you are receiving from leads associated with your website.
The Big Benefits of OPMCG
- The ability to calculate your Return on Investment for both offline and online campaigns and sources
- A lead management platform that keeps your login information secure and HIPAA compliant.
- The ability to lead manage with real-time updates, all from one place.
- The option and flexibility to implement other forms of tracking management
- With our fair prices, OPMCG will save you more money yearly than our competitors.
OPMCG IDing offline Leads with Call Tracking
For only a few dollars a month, we provide you with all-inclusive lead tracking, including customized HITECH-compliant call tracking phone numbers and HIPAA. By implementing our custom call tracking, we collect comprehensive insights about which website pages, marketing campaigns, and keywords drive calls and conversions to your business.
The best part is, using a variety of tracking numbers doesn’t wipe out your primary number. Clients who have memorized and use your primary number will still have access to you. The same goes for if you decide to disable call tracking, and a client attempts to utilize one of your old numbers.
When calls come in, you will be alerted to:
- Who is calling?
- The number they are calling from
- What ad led to the call
- Channel of Advertising
- What keywords the caller used
- Which pages were viewed on your website by the caller?
- Caller History
- You will also be provided with full access to call recordings. These recordings will allow you to review if the in-office call response is assisting or detracting from your rate-of-conversion.
Leads are one of the most important resources your business has. Increasing the number of leads coming into your business is where OPMCG excels. Knowing where your leads are coming from allows you to invest in the best practices to turn those leads into clients or customers.
OPMCG Where Metrics in Marketing Matter
We deliver you with content that is not just number-based but is also captivating and sales driven. You can rest assured that with us, your money is invested in the best marketing for your company.
If any of your marketing investments aren’t paying off, get in contact with us, and we will get your money working for you.
Click here to go back to our Services